Publicis E-dologic figured out a way to embed user data in IDF bracelets, and thus allow people to “Like” real world objects, places and events spreading the word about it on their facebook accounts.
I haven’t been on Tumblr in a few days, and so I just skimmed through the posts to catch up quickly and stop at the pics of cute dogs (I follow “aplacetolovedogs”) as I always do. This reblog of “soupsoup” caught my eye because it has Hebrew in it, so I stopped and read it.
I want to make one thing clear - these are NOT IDF bracelets! Unless IDF stands for something other than “Israeli Defense Forces”. This pic was taken at a Coca-Cola summer music festival, which is for teenage kids and is held every year at summer vacation. It has nothing to do with the army. The hebrew writing above says “Pass the bracelet through here” and the lower writing says “”Like” the pool so that everybody knows what you like in Coca-Cola village”.
People write the craziest things sometimes…
it’s actually RFID as in radio frequency identification, i don’t know how it got to say IDF
